Webinar: Personal Branding – What Are You Known For?
This is a complimentary, ULI members-only webinar. Please register to receive a recording of the webinar.
What is a brand? What is the value in cultivating your personal brand? What, exactly, are you known for?
These vital questions are something every professional in any industry should be able to answer, but many have not had the chance or time to do so for themselves. The ULI membership team brings you this special webinar, free for ULI members, that will equip you with some tools, insights, and example brand statements to help shape your own answers to these questions and develop your own narrative.
During the one-hour webinar, you will hear from experienced career coaches, Jessica Bondalapati and Mary Aviles, who provided one-on-one personal branding sessions to ULI members at the 2018 Spring Meeting. They will share their expertise, and you will have a chance to have your questions answered in a live Q&A session at the end.
Owner, Lady Bondo
After years of working with Detroit small businesses on brand identity, microloan funding, and business plan development, Jessica Bondalapati launched her consultancy, Lady Bondo, to fill in the “growth gaps” needed to take Detroit small businesses to the next level. She provides a customized approach to each client by understanding individual needs and working on a solution everyone feels confidant in executing. In 2015, she was named a Next City Network Urban Innovator and an American Express and Ashoka Changemakers Emerging Innovator for her work with Build Institute, an entrepreneurship training and support program.
Insight Consultant, Connect 4 Insight
Mary is an associative thinker with 20 years expertise encouraging economic development in industries like consumer electronics, data security, financial services & banking, grocery, healthcare, insurance, retail, and small business. As a strategist and researcher, she connects marketing with the insights that make it matter through her consultancy, Connect 4 Insight. A thought leader in the field of online digital qualitative research, her work informs marketing strategy and communications, user experience, and concept development.